Media Planning & Buying

Media consumption habits and media platforms are constantly evolving, and so is our approach to how we plan and buy media. Our media planning and buying has changed tremendously over the past decade into a more data-driven, strategy-forward approach that helps our client achieve their marketing goals and maximize the impact of their advertising investments.

We are “impact” driven. Sells Agency media planning and buying has become more intentional, more intimate. We, as media buyers, invest in our clients – their business, their customers, and their prospective audiences. The better we understand the business and the industry, the more strategic we can be. We care about the impact that our media buying, our strategy, has on your business. We want our clients to see and feel the return on investment.

Our media department has evolved into a data-driven, strategy-forward approach. We want to connect our media buying to data, which informs us how we should buy, where we should buy and who we should buy. We want our media to connect to our creative messaging, and then track the performance of each element (the media, the targeting, the creative), monitor it and attribute it to client success. How will we know what’s working and what isn’t if we aren’t understanding where the highs and lows are throughout the entire process?

We are “service” driven. Our media team prides itself on the same core foundations as the agency, in that all clients get custom customer service. We are your “agents,” here to help in every way that we can. As an extension of your business, we will work within the guardrails presented to us because we believe in the partnership that we develop with our clients. We are a responsive, dedicated team that is invested in client success, because client success is our success. We will always provide feedback, insights and recommendations, as we are always reaching high. We want to break records, then break them again.