Client: Arvest Bank
SITUATION
Arvest Bank asked the Sells Agency to help develop and launch a content marketing strategy for their social media channels. The content would focus on the core action of their mission statement, “People Helping People Find Financial Solutions For Life.” Arvest Bank was looking for something more than another bank content marketing strategy designed to provide financial advice and tips. All content would focus on “People Helping People” and showcase unique and compelling stories of people showing a visible mission being lived out in the communities Arvest serves.
GOALS
The primary purposes of the content marketing effort were centered around three main areas:
- Building brand awareness and preference within the Arvest footprint
- Building brand loyalty and affinity among customers and prospects
- Living out the Arvest brand promise and mission statement
PLAN
The execution of this strategy focused on two areas:
- Online written stories
- Video stories
Both were promoted across Arvest Bank’s social media channels.
The Sells Agency partnered with local online publications that are active on social media to provide written People Helping People stories. The publications represented a geographically diverse group that had a strong social media presence to maximize cross-links and traffic between their properties and Arvest Bank’s properties.
The Sells Agency produced the videos (videography, writing and editing) and featured different stories than those showcased by the local online publications. We want to feature people helping others, but with an interesting story angle. Each video focuses on an individual who is helping others instead of a group of people, presenting a feel-good and positive story. A 10 person editorial committee selected these individuals.
RESULTS
The videos have more than 325,000 views over the lifespan of the project.
SERVICES
Videography; Content Marketing; Social Media