Encouraging Visitors to Explore #OurTexarkana

Client: Texarkana, Arkansas A&P Commission


The Texarkana, Arkansas, Advertising and Promotions Commission strives to increase awareness of their city’s restaurants, hotels, and attractions. When we began working with the A&P Commission, there were no existing social media channels. We created and managed the A&P Facebook and Instagram social channels as well as developed and executed a social media strategy to increase awareness of Texarkana, Arkansas, as a tourist destination and encourage visitors from surrounding cities and beyond.


  • Establish presence and grow engagement on Facebook and Instagram
  • Increase awareness of Texarkana, AR as a tourist destination in the Ark-La-Tex region
  • Encourage visitors to eat at local restaurants and stay at hotels in #OurTexarkana and, as a result, increase HMR tax collections in Texarkana, Arkansas


Based on our goals, our social content strategy focused on 2 key messages:

  • Showcase the unique, quality local food scene in Texarkana
  • Increase awareness of the attractions and events in Texarkana


  • Developed monthly social content calendar for Facebook and Instagram
  • Developed a monthly Texarkana events calendar
  • Photo and video shoots to gather high-quality photo and video content, including local restaurant feature videos and several short, 30-45-second vignettes for use on social media
  • Wrote monthly blog posts


  • Total HMR tax collections increased by 6.7% in 2019
  • Total HMR restaurant collections increased by 8.3% in 2019
  • Over 5,400 Page Likes
  • Over 81,000 users engaged with the Facebook Page
  • 1.6 million users reached
  • 2.1 million impressions
  • Over 2,100 Followers on Instagram
  • Over 15,000 Instagram engagements
  • 336,000+ users reached
  • 494,000+ Impressions
Facebook and Instagram:
  • 21,164 website sessions from social