Nothing Beats a BlackJack

K2 Marine asked Sells Agency to help rebrand and develop a marketing plan for its premier line of center-console bay boats, BlackJack Boats, to increase awareness and demand as the boat manufacturer began expanding its production capabilities.

Ultimately, we were tasked with helping BlackJack achieve parity with its competitors in regard to marketing efforts. To do so, the agency revamped the BlackJack website, created a brochure and digital advertisements — both firsts for the line — as well as increased engagement on its social media channels.

Below are website traffic data for the first three months after the website was launched, compared to the previous six months.

• Users: +135%
• Sessions: +111%
• Overall pageviews: +161%
• Pageviews in target states:
  • Texas: +171%
  • Florida: +211%
  • Louisiana: +50%
  • North Carolina: +237%
  • Georgia: +164%
  • South Carolina: +237%
  • Alabama: +86%
  • Mississippi: +68%

Comparing the same time periods, the BlackJack Facebook page saw the following engagement metrics:

• Page likes: +37%
• Average daily users: +987%
• Average daily organic impressions: +1,145%

Also during this time period, paid-search ads garnered 10,990 clicks at a click-through-rate of 3.86%, and display ads saw 1,701 clicks (CTR 0.11%) and 405 view-through conversions.